Brewing Success: Dr. Tracy Shroyer's Path to Authorship and Career Growth
Did you know Authors' Allies has a podcast? In this episode, we're diving into the world of books (and brew) with a very special guest: Dr. Tracy Shroyer.
Tracy is a business professor, career coach, author, and breast cancer survivor with 27 years of experience in the corporate sector. After transitioning to academia and becoming an assistant professor of business, she faced a layoff in 2023 — an experience that inspired her second book, The Ultimate Job Search.
Whether you're an aspiring author, a job seeker, or just looking for career inspiration, this episode is packed with practical insights. Grab your favorite beverage and settle in.
Dr. Tracy Shroyer's Background
Tracy spent 27 years in the corporate world before moving into academia as an assistant professor of business. A layoff in 2023 became the turning point that pushed her to write her second book, The Ultimate Job Search, drawing on both her research and her personal experience of being on the receiving end of a layoff.
From Managing Layoffs to Living One
Tracy's first book, Managing Layoffs, offers a manager's perspective on how to handle workforce reductions with care. Her upcoming project goes a step further, blending her academic research on management with her firsthand experience as an employee affected by a layoff — giving readers both sides of the story.
Writing Process, Templates, and Marketing Resources
Tracy shares how she approaches writing, including her use of templates and marketing resources to stay organized and consistent. She discusses strategies for repurposing content across platforms and maintaining a steady communication rhythm with her audience — key habits for any author trying to build momentum.
Building an Author Platform
A recurring theme in the conversation is the importance of building a platform as an author. Tracy talks about the value of joining supportive communities, like the Authors' Allies group, to stay motivated and get feedback from other writers navigating similar challenges.
Career Development Work and Upcoming Projects
Beyond writing, Dr. Tracy manages Facebook and LinkedIn groups focused on career development and is working on a new project designed to support laid-off individuals as they navigate their next steps. She also credits the Authors' Allies RoundTable program for helping her along the way.
The Authors' Allies RoundTable
As host of the Authors' Allies RoundTable, Rebecca shares some of the resources and strategies used to support authors — particularly female independent and hybrid-published authors. The conversation touches on why having a marketing plan matters and the benefits of being part of a close-knit, interactive author community.
Key Topics Covered in This Episode
Dr. Tracy Shroyer's background
Writing process and resources
Author platform building
Dr. Shroyer's upcoming projects and resources
Authors' Allies RoundTable
Common challenges for authors
Career development and job search resources
Dr. Shroyer's books and resources
Where to Find Dr. Tracy Shroyer, PhD
Website: tracyshroyerphd.com
Podcast:(Name changed to Technically Human) Career Dev
Email: [email protected]
Book: Managing Layoffs
Additional Resources Mentioned
Book: The Author's Guide to Libraries by Cari Dubiel
Blog: The Last Page
Email: [email protected]
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Frequently Asked Questions
Who is Dr. Tracy Shroyer?
Dr. Tracy Shroyer is a business professor, career coach, author, and breast cancer survivor with 27 years of corporate experience. She now teaches as an assistant professor of business and writes books on career development and layoff management.
What books has Dr. Tracy Shroyer written?
She's the author of Managing Layoffs, which gives a manager's perspective on handling workforce reductions, and The Ultimate Job Search, inspired by her own experience being laid off in 2023.
What is the Authors' Allies RoundTable?
It's a program hosted by Blue Dot Digital that supports authors — especially female independent and hybrid-published authors — with marketing strategies, resources, and a close-knit, interactive community.
Where can I listen to the Authors' Allies podcast?
You can find it on YouTube and other major podcast platforms; this conversation with Dr. Tracy Shroyer is Episode 4.
Does Dr. Tracy Shroyer offer career development resources?
Yes. She manages Facebook and LinkedIn groups focused on career development and is working on a new project to support laid-off individuals in their job search.
